Akin to a movie trailer teasing the next big summer blockbuster, PRIVATE EXCLUSIVES are designed to generate excitement about a home's listing before it actually hits the market. But that's just one of the many advantages to an early, quiet, multi-tiered launch.

 

What is a Private Exclusive?

• This program allows your listing to be visible exclusively to Compass agents on our platform - that's 34,000 agents nationwide.
• Because the property isn't technically "listed", the days on market do not accrue.
• The asking price is never recorded publicly, thereby allowing sellers to test levels of interest and adjust the price accordingly.

Why would you want to limit the views?

1. New Yorkers notoriously relish any advantage they can get over their neighbors and first dibs on an unseen hot property can prove irresistable. Buyers will often pay up for the sense of certainty on an uncontested treasure.

2. And then of course, if someone is looking for privacy, and prefer that photos of their boudoir do not grace the pages of Zillow, you can let our internal network promote your home, and prying eyes will never see your personal information on the internet for all eternity.

 
^ See? No one needed to see this. ^

3. Check out this typical screenshot of what a buyer sees on Zillow - price drops, days on market, a link to a random third-party broker, other apartments the buyer might prefer instead of this one... Ideally not how we want to present our seller's listing.

How?

By officially opting out of the RLS Feed, an exclusive can become private. It's an effective temporary status, generating urgency and allowing buzz to build before the general public is notified. By the time it officially hits the market, the seller could already have a deal in motion—or launch with valuable insider feedback and insights.

 

While a listing is private on Compass, our insight tool will allow us to track how consumers are viewing, commenting, and sharing a listing - data that will become diluted once listings go onto other platforms.

 

 

"Coming Soon"

After the agents-only private exclusive period, we can escalate our exclusives to "Coming Soon" status which, while still not on Streeteasy and Zillow, allows the public to also view the listing on Compass.com. One more level-up before the full launch.

 

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Are you a buyer (or curious seller) and want to explore the secret treasure chest of NYC's housing market?  Contact us with your specific criteria to see if what you are looking for can be acquired off the market. Or if you are selling this Spring, you might find it useful to know what your “competition” is looking like, both on and off the market.