Akin to a movie trailer teasing the next big summer blockbuster, PRIVATE EXCLUSIVES are designed to generate excitement about a home's listing before it actually hits the market. But that's just one of the many advantages to an early, quiet, multi-tiered launch.

 

What is a Private Exclusive?

• This program allows your listing to be visible exclusively to Compass agents on our platform - that's 34,000 agents nationwide and all of their clientelle.
• Because the property isn't technically "listed", the days on market do not accrue.
• The asking price is never recorded publicly, thereby allowing sellers to test levels of interest and adjust the price accordingly.

Why would you want to limit the views?

1. New Yorkers notoriously relish any advantage they can get over their neighbors and first dibs on an unseen hot property can prove irresistable. Buyers will often pay up for the sense of certainty on an uncontested treasure.

2. And then of course, if someone is looking for privacy, and prefer that photos of your boudoir do not grace the pages of Zillow, you can let our internal network promote your home, and prying eyes will never see your personal information on the internet for all eternity.

 
^ See? No one needed to see this. ^

3. Check out this typical screenshot of what a buyer sees on Zillow - price drops, days on market, a link to a random third-party broker, other apartments the buyer might prefer instead of this one... Ideally not how we want to present our seller's listing anyways.

How?

A Compass "private exclusive" is also effective as a temporary status, creating a sense of urgency and allowing the word to spread before the general public is notified. By then, a seller could already have a deal in the works. Or they will be able to hit the market already armed with insider feedback and insights.

While a listing is private on Compass, our insight tool will allow us to track how consumers are viewing commenting, and sharing your listing - data that will become diluted once listings go onto other platforms.

 

 

"Coming Soon"

After the agents-only private exclusive period, we can escalate our exclusives to "Coming Soon" status which, while still not on Streeteasy and Zillow, allows the public to also view the listing on Compass.com. One more level up before the full launch.

 

Are you a buyer (or curious seller) and want to explore the secret treasure chest of NYC's housing market?  Contact us with your specific criteria to see if what you are looking for can be acquired off the market. Or if you are selling this Spring, you might find it useful to know what your “competition” is looking like, both on and off the market.